Despite the fact that radio is a dramatically smaller media text to use to promote a film many production companies use the format as a way of reaching those who would otherwise be unavailable. Within this post I have embedded a 'SoundCloud' widget which has allowed me to insert a selection of radio trailers. In association with each I have analysed the recording and, with the use of timestamps commented on specific conventions. Please note that within the embedded article two trailers are placed coherently, I comment on both.
Wonderlust/The Dark knight Rises
00:00-00:10: Within the first few moments of the advertisement two sound tracks are introduced. The narrator and the music. The narrator begins by listing off a series of celebrity actors. This technique immediately grabs the attention of any who listen by using the method, borrowed interest. As the product is a new IP it has to rely on those casted for it to carry through release.
Wonderlust/The Dark knight Rises
Audience and Industry: Despite the argument that radio trailers are dying as a promotional text they are still being produced. Industries, instead of specially producing voice-over saturated trailers, are now using extracts from the promoted film soundtrack to use in the advertisement. This not only cuts down the production costs by removing the need to hire a voice over for an extended amount of time. I could be argued that this has had a direct effect on the texts audience. By doing this it has cut down the length of such trailers and created product similar to a teaser.
Wonderlust
Wonderlust
00:00-00:10: Within the first few moments of the advertisement two sound tracks are introduced. The narrator and the music. The narrator begins by listing off a series of celebrity actors. This technique immediately grabs the attention of any who listen by using the method, borrowed interest. As the product is a new IP it has to rely on those casted for it to carry through release.
00:10-00:20: The establishment of genre within this time span is very apparent. The continuation of the upbeat music and the witty dialogue placement along side the narrator's comical commentary confirms that the genre of the film is comedy. Technically speaking the use of silence produces a comical effect and generates a light-hearted tone.
00:20-00:30: As the advertisement draws to a close additional information is given about the film's release. The title of the film is given and the date in which the product is going to be released. Furthermore the advert gives the rating of the film.
Reaction: Conclusively I feel that the trailer is very effective at promoting the product 'Wonderlust' as it attracts potential consumers with influential names at the opening and then establishes the genre in an engaging way while embedding crucial details about the products release.
Dark knight Rises
00:28-00:38: Unlike the previous radio trailer this particular article begins by introducing the production company. By using this technique it plays on the idea of borrowed interest by gaining attention through the already established production company. Additionally within the first opening of the trailer the soundtrack is introduced with a line of dialogue. Furthermore an underlying music track is established which introduces the genre of the film.
00:38-00:48: Being slightly shorter than the previous trailer the second half of the Batman radio trailer builds upon the genre already established and builds up to a single line of dialogue, extracted from the film, at the end of the piece. Additionally the introduction of brass instruments, within the soundtrack, suggests heroics which is an essential trait of the Batman franchise.
Distribution: Being an action based film this type of film would appeal to a wide audience, arguably mostly male. Based upon this it is safe to say they that Dark Knight Returns would be distributed and aired on radio frequencies such as 'radio 1' and 'Heart'.
Distribution: Being an action based film this type of film would appeal to a wide audience, arguably mostly male. Based upon this it is safe to say they that Dark Knight Returns would be distributed and aired on radio frequencies such as 'radio 1' and 'Heart'.
Reaction: Despite the fact this this trailer is slightly shorter I feel that is is as effective as the one produced for Wonderlust. This is due to the fact that Batman is already a established IP and Wonderlust is not. The comedy has to draw in consumers who have never heard of the film and therefore it could be argued that it requires more wave time.
Audience and Industry: Despite the argument that radio trailers are dying as a promotional text they are still being produced. Industries, instead of specially producing voice-over saturated trailers, are now using extracts from the promoted film soundtrack to use in the advertisement. This not only cuts down the production costs by removing the need to hire a voice over for an extended amount of time.
Audience and Industry: Despite the argument that radio trailers are dying as a promotional text they are still being produced. Industries, instead of specially producing voice-over saturated trailers, are now using extracts from the promoted film soundtrack to use in the advertisement. This not only cuts down the production costs by removing the need to hire a voice over for an extended amount of time.
excellent analysis
ReplyDeleteTo extend/raise attainment and understanding add consideration of audience / industry - who makes these/why and who for - where would they be distributed/exhibited?